Policyholder Marketing programs that build profitable new sales, reduce lapse rates… and delight your agents and intermediaries

Proven, analytics-based solutions – NO cost to insurers – Fully managed by LSI

Our Policyholder Marketing programs help you unlock new value from your existing insured portfolio – creating high volume new sales and boosting customer retention.

We work with your existing customer communication channels to maximise results.

All fully measurable and we incur all the marketing expenses too.

Want to know how it could work for you?

CONTACT LSI GROUP TODAY

Getting Started

The Opportunities for you

Building the plan

Making it happen

Building on success

Let’s talk – online or face-to-face. We’ll tell you how we’ve built and refined the LSI approach around the world, since we were founded in 1987.

Our approach delivers fully personalized upgrade and cross-sell offers – using “conjoint marketing” – as part of your existing communication channels, such as policy statements.

This can turn everyday outbound documents from an expense into a massive profit stream – through extra sales and lower lapse rates.

The results also delight your agents and distributors, boosting their future loyalty too.

We’ve now produced over 4,000,000 new business policies or riders for over 75 financial institutions globally. We consistently deliver paid response rates of 5% to 15% across all policyholders included

The whole process is fully managed by us at LSI. And we incur all the marketing expenses too.

To get started contact us today.

To build the best program for you, we focus on the key factors that make your business unique:

Your policyholders: How many? What are they like? The channels they buy through.
Your product range: How can we build the best upgrade and cross-sell offers.
Existing communications: Policy statements and other conjoint marketing opportunities.

We then run an initial analysis on an extract of your customer portfolio: subject to the strictest data security protocols and without using any personal data (names, addresses, contact details).

Next, we present an outline of the key opportunities and potential results of a Policyholder Marketing program with LSI. There’s no charge to you for this valuable insight – which is yours to keep whatever you decide.

After you’ve reviewed and agreed the initial analysis and potential opportunities, LSI builds a detailed program plan for your approval:

Which existing policyholders to include and when.
The specific upgrade or cross-sell offers to make to them.
Testing strategy. Which are the key variables to test in the initial program.
The channels to use. Policy statements or other conjoint marketing opportunity – through direct mail, digital or call center delivery.

Often, our programs make use of a combination of channels, both offline and digital, to optimize the overall result.

The key to success lies in ensuring that the offer is seen as a natural part of your everyday policyholder messaging – an integral part of your customer service.

Our experienced team at LSI includes marketing, data analytics and production specialists. Fully equipped to take care of implementing the entire program for you.

We produce and then manage comprehensive and realistic project plans for you, covering every detail, including:

Formal agreements, including reinsurance treaties where needed
Data management, processing and security

Creative design and copy
Print, lettershop and digital suppliers (all located in the US)
Call center appointment, briefing and management
All fulfilment processes through to policy issue
Detailed monitoring of paid sales conversion and premium collection
Regular results reporting and analysis.

LSI always incurs the costs of every Policyholder Marketing program we execute.

Our compensation is always based on the results we deliver – at a mutually agreed rate. That means we can only be successful if you’re successful too.

Your first Policyholder Marketing program is just the start.

We use detailed analysis to build ongoing successful activity for you.

We consistently monitor and fine-tune:

Customer selections and offer strategy.
Policy fulfilment and premium collection processes.
Communication channel choice and combination.
Copy, call center scripts and creative design.

This means that results can improve even further, the longer we work together.

But we’ll never tie you in with a long-term contract. At any time, you’re free to take the activity in-house and run it yourself. We’ll even help train your own people if you wish!

Let’s get started, contact LSI today.

Profitable new sales

Since we started in 1987, we’ve run hundreds of Policyholder Marketing programs, delivering over 4,000,000 new business policies or riders for over 75 financial institutions around the world.

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Reduced lapse rates

The programs that we build at LSI are designed to remind customers of the value of the insurance they already have and to reinforce the benefits your company offers them.

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Delighted agents

At LSI, we know how to make sure this also results in delighted agents and other intermediaries – boosting their loyalty to your organization and generating additional business for them and you. An all-round “win-win” result.

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Here’s what our clients say…

We have experienced an initial paid response rate of approximately 60% for a contents coverage upgrade and a 10% improvement in persistency.

Ross D. Miller, Esq.,

President, Hanover Fire & Casualty Insurance Company

Up to 40% in new policy sales … millions in premium.

Daniel P. Amos,

CEO, AFLAC

We have yielded responses averaging 10% overall.

John Cahalin,

Vice President, Prudential

We have seen response rates as high as 30% for some of the up sell/cross sell offers for Life & Health programs.

Paul Misniak,

Vice President, The Union Labor Life Insurance Company

Paid response a staggering 48% from policyholders … a 6% increase in membership persistency

Timothy Montgomery,

President, AAA Life Insurance Company

Paid response … between 5% and a remarkable 33% … over 25% improvement in persistency.

Steve M. Dearholt,

Partner, Response Marketing

Response rates ranging from 4% to 16% … millions in new life premiums.

Zeba Hyder, Vice President,

Marketing, SBLI USA Mutual Life Insurance Company

The program gave us a 10% increase in premium and a 24% increase in applications.

Charles A. Jaeger, CLU, ChFC, FLMI,

Superintendent of Agenies, Catholic Family Life Insurance Company

Our responses were three times that of our direct mail … cost was drastically reduced.

Nick Eppinger,

Senior Vice President, Keystone Insurance Company

Able to attain a 13% paid response to our National Flood Insurance offer

Kathleen M. Batson,

Bankers Insurance Group

We were able to produce $8,000,000 of new premium per year over the past 15 years using LIM method.

Raul Rivera,

President National Benefit Life Insurance

The flexibility of the LIM approach has allowed The Insurance Service to increase its direct response results from 1.75% to 10.71% paid penetration. The method also resulted in an uplift in persistency.

Richard Hill,

Chairman & Managing Director, The Insurance Service

Average responses have consistently been over 10%.

Fraser Watson,

Affinity Group Marketing. Cigna International, UK