Delighted Agents
Policyholder Marketing delivers profitable new sales and lower lapse rates on existing policies held
At LSI, we know how to make sure this also results in delighted agents and other intermediaries – boosting their loyalty to your organization and generating additional business for them and you. An all-round “win-win” result.
When we develop a Policyholder Marketing program that includes customers allocated to agents and intermediaries, we always advise that your agents should be fully engaged at every stage
This involves communicating the details of the program and all the benefits it offers to them
And – crucially – every agent and intermediary should have the opportunity to exclude any or all of their clients from the program if they so wish.
The benefits of a Policyholder Marketing program to agents and other intermediaries are attractive and valuable:
- Higher commission income from additional sales and better customer retention – for little or no additional effort.
- Freedom to follow up on the Policyholder Marketing program if they wish – to generate extra, high-value sales.
- Details of their clients who accept the upgrade or cross-sell offer: further opportunities for sales and referrals.
We make sure that all these benefits are fully explained to all agents and intermediaries as part of the communication process.
We find that most of them are delighted to participate fully – and are delighted by the results they achieve.
So much so, that they often become advocates of Policyholder Marketing programs and show increased loyalty to the providers that run them.