LSI Group

We’ve been delivering outstanding results through Policyholder Marketing programs around the world since we were founded in 1987.

Based in the USA, we’ve worked with over 75 financial institutions across North America and Europe, delivering over 4,000,000 new business policies and riders to date.

We build our programs using a unique approach to data analytics, designed to identify and personalize the best upgrade or cross-sell offer to every policyholder included

And we always incur the costs of every Policyholder Marketing program we undertake.

What’s more, our compensation is always based strictly on results. So we have real “skin in the game” and can only succeed by making sure you’re successful too.

LSI Group delivers:

  • Profitable new sales to in-force portfolios: Paid response rates of 5% to 15% consistently achieved

  • Better customer retention: Policyholder Marketing programs deliver lapse rate reductions of 12%-30% on existing policies held

  • Improved loyalty from delighted agents and intermediaries as well as their customers

The LSI Team

LSI Group was founded in 1987 by Tom Wartenberg, already a prominent expert in direct response marketing for the global insurance industry

Today, the Group supports its client businesses through an experienced team of account managers, marketing strategists, data analysts and actuarial experts in the USA and The Netherlands. And we’re supported by a range of hand-picked creative and technical resources, including data management services operating to the highest global standards of security.


To find out more:

Michelle Wartenberg
President, LSI Group
mstraub@lsigroup.com

Jessica Daly
Chief Marketing Officer
jsbragia@lsigroup.com

Brad Skoda
Chief Operating Officer
bskoda@lsigroup.com

Phone: +1 302-339-5200